There’s a new concept for billboards coming to Atlanta, courtesy of a local hotel. The W Atlanta is taking out a billboard near their downtown location, not to tell you of their amenities or ask you to stay, but to tell you a story. The hotel has partnered with an artist/filmmaker to create a series of 10 second film clips. There are 13 clips in all and they will each run for two weeks. The clips will then be posted online to allow folks to watch the clips all together. The film is an emotional story meant to inspire…for more details and to watch a clip, click here.