With Coke’s headquarters being here, it’s hard to believe we don’t have these billboards in Atlanta.  In Israel, Coke has added lights to their billboards, making their product personal. It’s part of their “Share a Coke” campaign.  The light panel uses app technology to display consumer names on products when they are nearby.  The idea is really taking off, with more than 100,000 downloads.  For more information and a short video, click here.