Billboards in New York are getting attention even when they are not displaying an advertisement.  Executives at Van Wagner Communications, owner of several billboards, didn’t like the look of a blank board or a “Your Ad Here” message when there was no current advertiser.  So they got people talking when they used the boards to display simple phrases that included pictures of food, like “The Big (picture of cheese)” and “Cool as a (photo of a cucumber).”  People thought the billboards were posted by a clever doctor encouraging people to eat healthy.  Others thought it might be some sort of inside joke that they were not “in” on.  What the billboards were selling was, in fact, the billboard itself.  The campaign was a way to let advertisers know that the board was available to rent.  For more on the story, click here.