Valdosta State University wants to capture the attention of prospective students in Georgia and North Florida. After extensive research, the school has launched their new marketing campaign that includes a series of billboards featuring a flaming match. Officials at Valdosta State say they wanted to stand out in the crowd and they think it’s a great way to tie in their mascot, the “Blazers.” The goals for the campaign include increasing Valdosta’s visibility and enrollment in the coming years. The billboards can be seen all along major interstates in both Georgia and North Florida. For more information on Valdosta State’s campaign, click here.