Now that Southwest has completed its takeover of AirTran, the airline now is focusing on courting Atlanta travelers and getting a piece of Delta’s pie.  A new billboard campaign starts this week around Atlanta, as well as new commercials and airport ads.  One focus of the campaign is the airline’s low cost, low frills identity, compared with Delta’s focus on premium customers.  The ads feature smiling employees and proclaim that the airline doesn’t care if you are “diamond, platinum or pewter, you don’t need miles to earn these smiles.”  Southwest spokesman Brad Hawkins says the campaign “will underscore the commitment we have to win more Atlanta customers.  We provide an alternative.”

Original story from AJC