Photo Billboards Are Back

apple iphone billboards

 

Apple is reviving a popular billboard campaign from last year…they are crowdsourcing photos taken with the Iphone 6 from social media sites and posting them to billboards around the world.  Social media is said to be in a frenzy over the revived campaign…it’s geared not only to showing the photo quality that can come from shots taken with the Iphone, but also to encourage people to take more pictures and continue to post to social media, with the hope of showing up in this year’s campaign.  It is running in 85 cities and 26 countries.  Social media is increasingly becoming a more popular place for billboard campaign material…billboards have also been done using twitter posts.  The images used come from both amateur and professional photographers and all are portraits, depicting the world the subject comes from.  No word yet on whether the campaign will make its way to Atlanta billboards.