A disgruntled New Orleans Saints fan has taken to Atlanta billboards to convey his frustration over what many are calling a “blown call” in Sunday’s NFC Championship game between the Saints and the Los Angeles Rams.

The game was tied when a Rams player committed “blatant interference penalty” that was not called by the referees. After that, each team scored a field goal, continuing the tie and sending the game into overtime. Ultimately, the Rams hit another field goal and ended the game with a score of 26-23.

Matt Bower is a car dealer in Louisiana and clearly a die hard fan who put his money where his mouth is. Following the Saints loss, which ended their Super Bowl run, Bower funded an Atlanta billboard campaign with simple, but powerful messages. He put up two billboards near Mercedes Benz Stadium here in Atlanta. One Atlanta billboard reads, “Saints Got Robbed,” while the other is more in tune with the French roots in New Orleans, and reads, “NFL Bleaux it!”

Bower says he’s taking a lot of heat on social media, but is not letting it get to him. After the loss, he posted to Facebook, “I have thousands of people hating on me right now, but not giving a single you know what. I’m not over this yet.”

The Rams go on to face the New England Patriots here in Atlanta on February 3rd.