Billboards in Cobb County send message to Text

COBB COUNTY, Ga. — Billboards along an interstate are nothing new but billboards with a message about something that is now against the law has drivers switching gears. Billboards along I-75 in Cobb County are prompting people to send a text message. CBS Atlanta News had tough questions about why a company would promote texting along a roadway when texting and driving is against the law in Georgia.

Drivers buzz by billboards along I-75 every day. One said, “Text Madison to 29999.”

“That’s not a good idea,” said a driver.

Another billboard said. “Text G75 to 88500.”

“You can’t do that. It’s against the law, you’ll get a ticket,” said another driver.

When you send the text to Madison, you receive information about Madison Vinings Ridge apartments. CBS Atlanta News went to ask management the tough questions. The regional vice president said they know the sign is there. CBS Atlanta News gets action. The apartment complex said they’ll have the billboard changed in the next two weeks.

The text G75 sign gets you information about office space available at Galleria 75. Jeff Dils with Cousin Properties admitted over the phone they put the billboards up a month before the law changed to try to drum up business but when CBS Atlanta tried asking the tough questions, he hung up.

Drivers tell CBS Atlanta News they think the billboards are irresponsible.

“I mean, don’t encourage it. It’s against the law now and don’t put up billboards advertising something that’s against the law,” said a driver.

Cobb County police told CBS Atlanta the signs are not illegal but spokesman Officer Joe Hernandez did issue this statement, “Everyone should be aware by now that texting while driving is illegal and officers will enforce the law should they witness a violation. While operating a vehicle on the roadway a driver’s attention should be focused on the road. To ensure their safety and the safety of their fellow drivers, a driver should pull off into a parking lot or wait until they reach their destination before texting on an electronic device.”

Cousin Properties sent CBS Atlanta a statement late Friday, “We are fully supportive of Georgia’s new law that bans texting while driving. Many billboards provide phone numbers, Web addresses, street addresses and other information for drivers to remember and safely use at their convenience. This billboard is fully compliant with all laws that regulate such advertising. We hope every driver will be safe and obey all traffic laws.”