New Nielson study says digital billboards are the most memorable form of advertising among consumers. Nielson conducted an online survey of more than 1200 people in 5 major metro areas, including Atlanta, Cincinnati, Minneapolis, Phoenix and Tampa. The majority of their respondents felt that the digital ads “stood out more” compared to other ad media. More than half of the travelers who noticed a digital billboard in the past month were highly engaged, recalling the message every time they passed the billboard. In addition, the study found that travelers appreciated the immediacy and timeliness in which digital billboards could relay messages. “Digital Out of Home is part of advertising’s future, and digital billboards offer brands a quick and flexible solution to target today’s consumer,” says Outdoor Advertising Association of America CMO Stephen Freitas. He goes on to say, “Communities are impressed by the medium’s ability to drive awareness and business.” The top performing brand categories on digital billboards were entertainment, gaming, quick service restaurants, recreation and sporting events. There are approximately 6,100 digital billboards nationwide.
Archive for Atlanta West Georgia Billboards – Page 5
Billboard Connection’s Senior Marketing Consultant, Neal Spencer, received top honors at the 2015 Billboard Connection World Expo, held last month in Las Vegas. Neal was honored by Billboard Connection founder and President, Don Varner, with both the President’s Award and the Team Player award.
The President’s Award is given to the agency that displays an “outstanding contribution to success and growth of the company.” The Team Player award goes to “exceptional individuals who have continually exemplified the true spirit of teamwork.” Neal says, “It’s a great honor to receive these awards, especially because there are so many exceptional people in this company deserving of the honors.” Neal works out of Billboard Connection’s Atlanta office and has access to all billboards in every U.S. market.
Apple and TBWA/Media Art Lab recently won their second Cannes Grand Prix prize in three years…they did it by creating what they are calling the “largest mobile photography gallery in history.” The company took photos from 162 iPhone users and put them on billboards. The result? More than 10,000 billboard in 73 cities and 25 countries featuring photos taken with iPhones. The photos included everything from simple water droplets or flower close ups to intricate landscapes and buildings. The pair also won a Grand Prix press prize in 2013 for the ads on the back of magazines that showed ads iPad size.
Independence Day brings out the Patriot in all of us, and during this time, we like to share that feeling , not only with our fellow Americans, but also the brands we use most. A New York based brand loyalty and customer engagement research consultancy, Brand Keys, has released their list of brands that Americans consider most patriotic. It shouldn’t come as much of a surprise that Coca-Cola is in the top 5.
The founder of Brand Keys says it’s all about believability. Robert Passikoff says, “The more engaged a consumer with a particular emotional value and the associated brand, the more likely they will trust that emotion and act positively on that belief.” He says that if a brand can establish an emotional connection, consumers are six times more likely to act on that belief.
The firm polled more than 5400 consumers between the ages of 16 and 65 using over 230 brands. Jeep came in at #1, followed by Coca-Cola, Disney, Ralph Lauren and Levi Strauss. Other brands that made the top 10 were Ford, Harley Davidson, Apple and Gatorade. To see the complete list of the top 25 brands, click here.
Georgia has been chosen for this year’s Norfolk Southern railroad safety campaign, “Train Your Brain.” Billboards, like the one above, can be seen throughout central and south Georgia on the I-75 corridor from Macon to Valdosta. A spokesperson for Norfolk Southern says the images are intended to grab attention and the goal of the campaign “is to save lives by educating people that trying to beat a train across the railroad tracks or walking or playing on tracks is potentially deadly and always illegal.”
The company says they chose Georgia because of “the high number of deaths and injuries resulting from vehicle-train and trespassing incidents.” Data from the Federal Railroad Administration ranks Georgia fifth highest in the country in highway-rail crossing collisions and 10th highest in trespassing incidents in 2014. This is the ninth year for the railroad safety campaign, and in addition to billboards, the safety messages will be posted on gas pumps, ice chests at convenience stores and even on homework folders in some elementary schools.
Billboards are going up all over the Northeast with the photos of the two inmates who escaped from the Clinton Correctional Facility over the weekend. David Sweat, 34 and Richard Matt, 48, are both convicted murderers and considered armed and dangerous. The prison is located in New York, close to the Canadian border, and authorities have placed the escapee’s images on 50 billboards all around the state as well as in Massachusetts and Pennsylvania. A prison employee, accused of supplying tools to the men to aid in their escape, is currently in jail. The men allegedly used the tools to cut through a steel wall, get into a steam pipe and escape out of a man hole a few blocks from the prison. Sweat is described as a white male, 5’11”, 165 lbs., with brown hair and green eyes. Sweat also has tattoos on his left bicep and right fingers. Matt is also a white male, 6 feet tall with black hair and hazel eyes. Matt has several tattoos, including the phrase “Mexico Forever” on his back, a heart on his chest and left shoulder, as well as a Marine Corps insignia on his right shoulder. Anyone with information is asked to call the New York State Police at 1-800-GIVETIP. So far, the search for the escapees has been confined to the Northeast, no word on whether it will be expanded to include Atlanta and areas in the Southeast.
Although digital billboards only account for about 5,500 of the nearly 400,000 billboards nationwide, the ability to change the message on them instantly is increasing their importance. The benefits of digital billboard technology have already been realized and put to use here in Georgia. Last year, digital billboards were used to alert motorists to the ice storms that were about to hit around Atlanta. Now, several other states are starting to take advantage of the immediate messaging that digital billboards can provide. Officials in Florida and Oklahoma are also using the digital billboards there for the same purposes.
The director of the Florida Division of Emergency Management, Brian Koon, says the billboards fit right into the department’s plan of action. “One of the big things we do in emergency management is to try to get life saving information to people as quickly as possible so that they can take appropriate action.” He goes on to say, “If people on the interstate are driving 70 miles an hour, they may not even know what city or county they are in, there’s an information gap. The electronic billboards fill this gap.” The Outdoor Advertising Association of America (OAAA) wants to ensure that officials in the 46 states that have digital billboards put them to good use in emergency situations.
If you’ve ever seen a billboard advertising a delicious treat and wished you could just pluck it right off of the billboard and pop it into your mouth, your dreams may just be one step closer to being a reality!
Billboards that have samples of cake, beer and Coke already exist and the idea seems to be catching on.
The billboard above was for Carlsberg Beer in in East London. Simple message, but you can see from the line that the concept of handing out samples garnered quite a bit of attention. The billboard was supervised…I.D’s were checked before the samples were given out.
Also in Britian, a bakery paired up with a sugar artist to create a billboard made of cake. More than 13,000 pieces of cake were used to spell out “Life is better with Cake.” The pieces were handed out to passersby.
Here in the U.S., the concept was used just this year at the NCAA Final Four Tournament in Indianapolis. Coca-Cola built a 4,500 foot straw and used it to spell out “Taste It” on a billboard for Coke Zero near the tournament venue. There were 6 dispensers attached to the billboard allowing for samples of Coke Zero to be distributed.
Because marketers everywhere are using the hands on experience more and more for product advertising, we can hope that the concept will make it’s way to Atlanta billboards very soon!
The FBI is working with Clear Channel Outdoor to get the word out about a man wanted for trafficking young girls for sex. Charles Devan Fulton Sr., 39, is wanted in Galveston, Texas for conspiracy to traffic minors for sexual purpose and financial gain. The billboard above went up today with the hopes of finding Fulton.
Authorities say Fulton, along with Charmell Potts, 32 and Dominique Warner, 23 coerced several young girls into prostitution. The group then posted pictures of the girls on websites known to be trolled for commercial sex. While Potts and Warner are in custody in Texas, Fulton is considered a fugitive and a warrant remains outstanding for his arrest.
A reward of up to $5,000 is being offered for information that leads to Fulton’s arrest. If you have any information on Fulton’s whereabouts, you can call 713-222-8477 and remain anonymous. No word on whether Fulton’s image will be seen on Atlanta billboards or if authorities believe he could be outside of the state of Texas.
A police watchdog group called the Atlanta Citizen Review Board is behind a new billboard campaign starting today in Atlanta. The group says it’s an effort to save lives. They say they are trying to reach not only young black males, but also the general population with their message of “Don’t Run.”
A spokesman for the group says they want people to know that they don’t have to run from or fight with police, no matter what the situation may be. They say to call them and they will investigate and stand up for citizen rights.
The Atlanta billboards start today citywide, with a concentration on the southwest and east sides of the city.