If your company had a seemingly endless advertising budget, where would you spend it?  Companies like Google who have huge budgets are turning to outdoor advertising more and more.   And they aren’t the only ones…Netflix has also increased spending on billboards and other out of home options. But billboard advertising and other out of home media options can be affordable for any budget.  Spending in these areas has been on the rise, while more traditional advertising formats have hit a plateau or declined.  Companies are recognizing the benefits exclusive to outdoor advertising, including that it is on 24/7 and can’t be turned off or have the channel changed.  It also costs less, while having more of an impact on consumers.

It’s all about strategy and getting your brand out where your consumers are.  The saying, “Location, location, location” isn’t just true for real estate, it’s what makes billboard campaigns successful as well.  Tracking results with a vanity phone number or website used only on the billboard is a great way to gauge the success of your campaign.  Another way to get the most out of a campaign is to use a media buyer, like Billboard Connection.  We have access to all billboards and are not limited to a certain inventory that has to be sold.  If you have questions or want to see what Billboard Connection can do for your business, call 770-391-8528 for a free consultation.