Are the changing messages on digital billboards more distracting than the stationary billboards? That was the topic of a new study recently conducted by the Department of Transportation. The answer: a resounding “No.” The study surveyed drivers in both Pennsylvania and Virginia and found that although drivers spent a few more milliseconds looking at the digital billboards, it was no where near the amount of time that the DOT considers hazardous. It was estimated that drivers looked at the signs for around 379 milliseconds. In order for something to be considered a distraction, the DOT says it has to take a driver’s eyes off the road for about 2,000 milliseconds, which is the equivalent of 2 seconds. For more information on this study, click here.