A three tiered platform and 63 people made for quite the memorable billboard in Raleigh, North Carolina.  It was done by a software company right outside of a software conference late last year.  The campaign used volunteers to each hold a panel and spell out several messages, all relating to the conference with a little humor sprinkled in.  Among them, “We have more to say about collaboration, but space is kind of limi” and “You should see our synchronized swimming routine.”

The campaign was well received not only on the street, but also on social media sites, including Facebook and Twitter.  A video about the billboard on You Tube was said to have had more than 1,000 views.

If this campaign came to Atlanta billboards, would you have the arm strength to hold a panel?