Archive for billboard

A Rivalry in the Making?

July 21, 2017 by Neal Spencer
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It’s the first time that Atlanta United and Orlando City will face off in a match, but some are already billing the two teams as rivals.  Coaches and management for both teams are saying that label is jumping the gun a bit, but fans and others associated with the team seem ready roll with it.

The team did buy billboard space in Orlando for some fun trash talk ahead of the match, but Atlanta United manager Gerardo Martino says because this is the first time the teams play each other, they aren’t considered rivals.  Martino says, “We will see over time if it develops into a rivalry, but today it doesn’t feel like that.”

Orlando City’s coach, Jason Kreis, agrees.  He says, “I’m one (who) believes that rivalries are intrinsic, meaning they happen through experiences. It would be premature to be talking about whether or not they are our rival. We shall see, starting with the first 15 minutes of the match.”

The rivalry talk may be due in part to the proximity of the two cities.  They are just a 6 hour drive apart, the closest of any two teams in the league.  Officials say league expansion isn’t out of the question, in cities like Nashville and Charlotte, so that could change in the future.

Fans have taken to social media to trash talk all week ahead of the match.  They seem just fine calling the teams rivals, despite this being their first meeting.  Atlanta United team President Darren Eales is doing his part to encourage a win.  He tweeted a photo of one of the scoreboards at the team’s future home, Mercedes Benz Stadium.  The score was shown as Atlanta United 6, Orlando City 0.  Eales’ text read: “Pitch side scoreboard appears to be working” (with a winking emoji).

The stadium is not quite finished yet, so the team’s home remains at Georgia Tech’s Bobby Dodd Stadium for now.  Atlanta United and Orlando City will meet there next week.  The first face off between the teams is tonight at 7pm in Orlando.

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Campaign Urges Drivers Not to Text

August 24, 2016 by Neal Spencer
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Texting billboard

While most billboard campaigns aim to increase business, a recent one in Texas is trying for just the opposite.  Lucas Funeral Home in Fort Worth is trying to keep people alive by trying to discourage drivers from texting.  Although fatalities from drunk driving are higher, deaths from distracted drivers in Texas is on the rise and quickly closing in.  Nearly 29 percent of traffic fatalities in Texas can be attributed to drunk driving, while distracted drivers are faulted in 14% of fatal accidents.  That statistic is even higher in the Fort Worth area, at 16.9%.

A spokesman for Lucas Funeral Homes, Mark Lucas-Kelly, says that the message is dark humor, but not intended to be disrespectful.  Lucas-Kelly says, “We see families when they are going through the toughest times of their lives.  You could call us ‘the last responders’ in a way.  But even though it’s somewhat humorous and catchy, we are 100% sincere about the message.  Please don’t do it.”

Other safety advocates are taking a much darker and shocking approach to convincing people to stop texting while driving.  A video production company in Arlington created a 4 minute public service announcement based on a real distracted driving accident that claimed the life of a child.  In the video, a man and his infant daughter are hit while walking on a sidewalk after a distracted driver hits a van, causing it to veer off the road.  The dad is injured, but upon seeing his deceased child, grabs the baby’s body and takes it to the driver, telling her to “Look at what you’ve done!” The family on which it is based was consulting in the making of the video, although some details were changed in the making of it.

Texas is one of four states that does not have a blanket ban on texting and driving.  Georgia has had one in place since 2010.

 

 

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State Flag Billboard Made of Yoghurt Lids

March 9, 2016 by Neal Spencer
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noosa yogurt lid billboard

 

It’s a new twist to recycling used products…a billboard made entirely of used lids from yoghurt cups.  Noosa Yoghurt is trying to show their dedication to the state of Colorado and reassure it’s faithful customers that despite being acquired by a private equity firm, their high quality product will remain the same.  Often when a mom and pop operation gets acquired, the increase in funds goes toward making changes to the product.

The billboard was no easy feat to pull off…it took over 6,000 lids fit together like a jigsaw puzzle.  Initially, the design was drawn by hand and painted on wooden sections.  Once the lids were attached, they were painted with special UV absorbing varnish to protect the color of lids from fading in the sun during the duration of the campaign.  The sections were then transported to Outfront Media where they were reassembled and put up on the billboard structure.

The billboard is in Downtown Denver, near Coors Field.  Despite the massive amount of work, the billboard hasn’t received much attention.  A few passersby have tweeted the image and a story ran in the Denver Post, but no national news outlets have picked it up.

Maybe an Atlanta company could follow suit with the unique idea and create a billboard image from their products…Coca-Cola or Chick-fil-A, are you listening?  We don’t want to replace the cows, though!

 

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Thermal Billboard Detects A Fever

March 2, 2016 by Neal Spencer
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Thermo Scanning Billboard

 

The future is here…a billboard equipped with a thermo-scanner camera is detecting one of the tell tale signs of the flu before the viewers even know they are sick.  Fever is one of the first signs of the flu, and Theraflu wanted to give people a fast and effective way to tell if they may be getting sick.   The campaign was done as a collaboration between Saatchi & Saatchi’s offices in Poland and Switzerland.  It is running at the height of flu season in Warsaw, Poland.

This campaign is the first of its kind in the world…the thermo-scanning camera not only provides a real time assessment of the subject’s body temperature, it also produces a thermal selfie, that the user can share…possible proof of illness for a doubtful boss or spouse?

GlaxoSmithKline manufactures Theraflu…the Global Chief Creative Officer for the brand, Jason Romeyko, says the campaign “really fits into GSK’s commitment to transforming their properties into Fast Moving Consumer Health Brands.” Romeyko adds, “This outdoor ad is a wonderful mashup of technology, health, real life application, and consumer engagement.  It fires up a new set of innovative ideas we can bring to life in healthcare and wellness.”

Although the flu season won’t be around much longer here in Atlanta, no word on whether the campaign will come to Atlanta billboards when the flu fires up again later this year.

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Human Billboard A Hit in Raleigh

February 22, 2016 by Neal Spencer
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people billboard

 

A three tiered platform and 63 people made for quite the memorable billboard in Raleigh, North Carolina.  It was done by a software company right outside of a software conference late last year.  The campaign used volunteers to each hold a panel and spell out several messages, all relating to the conference with a little humor sprinkled in.  Among them, “We have more to say about collaboration, but space is kind of limi” and “You should see our synchronized swimming routine.”

The campaign was well received not only on the street, but also on social media sites, including Facebook and Twitter.  A video about the billboard on You Tube was said to have had more than 1,000 views.

If this campaign came to Atlanta billboards, would you have the arm strength to hold a panel?

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IKEA’s Billboard Ads Appear Mismatched

February 8, 2016 by Neal Spencer
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IKEA Billboard

Everyone who has ever tried to assemble something from IKEA knows it can be a pain, to say the least.  But now, even IKEA is not denying it can be frustrating and have used that idea to advertise their assembly service.  The art work on the billboards is mixed up, but the message is clear…they will take the pain out of your purchase and put their furniture together for you.

Their German agency, thjnk, came up with the campaign…it’s not their first memorable one for IKEA.  Back in 2014, they turned 9 meters of ad space into 27 by superimposing three messages in three different colors on one billboard, where normally, only one message would fit.  Lights that differentiated the colors and three messages changed, revealing a different message depending on the light.

We don’t know if this campaign will hit Atlanta billboards, but if it does, you’ll know it’s all part of the plan.

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Jackpot Exceeds Billboard Space

January 11, 2016 by Neal Spencer
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Lotto too big Atlanta billboards

It has been growing exponentially over the last week, and now the Powerball jackpot is too big to fit on the numeric billboard.  Currently, the jackpot stands at $1.4 billion, but is sure to grow even more as, against all odds, people continue to snap up the $2 tickets, in hopes of winning the record breaking payout.  This is the largest payout of any lotto game in U.S. history, beating 2013’s record amount of $590.5 million.  That jackpot was paid to a single winner in Florida.

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