It’s March, and generally that means one thing…Madness for college basketball! But this year, if you can’t watch your favorite team on TV, you may see how they are doing on your way home. Lamar Advertising is posting real time scores on digital billboards in each team’s home area. They are also running a twitter campaign at #BillboardBrackets and posting tweets in real time. The billboard and Twitter campaign is a tournament of sorts in it’s own right…as teams are eliminated, so are the markets they came from, so at the end, only one market will remain. It’s a cool way for the indoor madness to spread outdoor. The tournament continues until April 6, with the championship game being played in Indianapolis.
