Archive for billboards – Page 3

Billboards Show Photos of Missing Children

missing billboards atlanta billboards

It is a campaign starting in Washington D.C., but scheduled to spread to other parts of the nation…putting the photos of missing children on bus stop billboards, with the hope of bringing them home.  Dozens of digital billboards throughout the D.C. Metro area are displaying images and information on missing children from the area as well as those from Maryland and Northern Virginia.  The campaign is being called the “Summer of Hope” and ran for about a month, ending just as school was beginning.  Baltimore was also a part of the campaign, and it is expected to continue in Chicago, Minneapolis and Los Angeles in the coming weeks.  The billboards are the result of a partnership between the National Center for Missing and Exploited Children and Clear Channel Outdoor Americas.

Billboards Take “Interactive” to a New Level

Tweeting billboard

It’s so advanced, you don’t even have to be close to the billboard to interact with it!  As a part of their “Bank Human” campaign, TD Bank in New Jersey invited consumers to “say ‘hi’ and we will say ‘hi’ back.” They ran a billboard campaign in New York, Boston and Philadelphia that would “talk back” to anyone who tweeted to #humanhello.  The billboard nearest to the person’s location would then flash a personal message and a photo of the message would be tweeted back to the sender.  The bank’s ad agency, Tierney, says interaction of any type is a great way to engage consumers.  They say this campaign “broadened the potential audience of what could have been a limited out of home campaign.”  Response to the campaign has been positive, with one person even tweeting that the billboards made his commute easier…the tweet said, “Driving 2 hours each way is a little better with the funny #humanhello billboards.”

UGA Takes Bulldog Pride to Atlanta Billboards

Bulldog billboards Atlanta billboards

The University of Georgia announced a new advertising campaign last week.  Images of the collegiate powerhouse will now be seen on more that 40 billboards around  Metro Atlanta and in the Athens area.  Senior Associate Athletic Director Andy Platt says, “We’re proud to be one of the most powerful brands in college athletics and want to effectively tell our story.” Platt goes on to say, “As part of our new multi media campaign, we want to have a strong digital presence in Atlanta and give fans and alumni a great sense of pride as they approach Athens.”  So why does such a powerful brand feel the need to advertise in their home state where they are already so well known and popular?  Maybe because schools in neighboring states are encroaching on their territory.  Auburn and Clemson have long been running billboard campaigns in the Atlanta area with the hopes of luring some of Georgia’s best and brightest, so maybe Georgia doesn’t want to leave the choice to chance.  The billboards could serve as a reminder to Atlanta area prospects of how sweet it is to be a part of the “Dawg Nation.”  In addition to the digital billboards around the metro, several standard billboards can be seen on Highway 316, a route often traveled by fans on game day.

Clever Billboards Provide A Workout

powerade billboard Atlanta billboards
The makers of Powerade don’t just want to tell consumers that their product can help recovery after a workout, they want to show it!  The company launched a series of billboards in Berlin, Germany that offer a quick workout on three billboards…one with a pull down bar, a rock climbing wall and a padded billboard consumers can punch that will show the force of the blow.  The billboard pictured above allows users to pull down on the bar and actually lift the billboard off of the ground.  The climbing wall rotates indefinitely so users can climb as long as they like.  These challenges make them thirsty, so there are street teams on hand to give out free Powerade.  It’s a great stunt because the billboards are not only eye catching and interactive, but they provide a quick workout…and who can resist a physical challenge?   Not us…bring these workouts and samples to Atlanta billboards!

McDonald’s Billboard Draws a Crowd

McDonalds billboard Atlanta billboard

What is the best way to draw a crowd with your billboard?  Offer something free.  McDonald’s in the Netherlands found this out first hand when they did a sidewalk billboard in Amsterdam that held empty McFlurry cups in a locked case.  It also helps when the country is in the midst of a record heat wave. The billboard promised that if and when the temperature reached 101 degrees, the case would unlock and passersby could retrieve a cup that they could then take to the closest McDonald’s to be filled with the treat to help them beat the heat.  As the temperature rose, a crowd gathered, waiting for the release.  At 12:38 pm, the temperature hit the mark and the heat sensitive lock sounded a bell and opened the door to allow anyone there to grab a cup.  Despite this being a one time thing, it generated quite a buzz…publications worldwide have done stories on the billboard.  Maybe McDonald’s will run the campaign here in Atlanta…we are known for the heat here in “Hotlanta!”

Apple Creates Largest Mobile Gallery in History

Apple iPhone Gallery Atlanta Billboards

Apple and TBWA/Media Art Lab recently won their second Cannes Grand Prix prize in three years…they did it by creating what they are calling the “largest mobile photography gallery in history.”  The company took photos from 162 iPhone users and put them on billboards.  The result?  More than 10,000 billboard in 73 cities and 25 countries featuring photos taken with iPhones.  The photos included everything from simple water droplets or flower close ups to intricate landscapes and buildings.  The pair also won a Grand Prix press prize in 2013 for the ads on the back of magazines that showed ads iPad size.

iPhone waterfall Atlanta billboards

Train Safety Campaign Comes to Georgia

railroad

Georgia has been chosen for this year’s Norfolk Southern railroad safety campaign, “Train Your Brain.” Billboards, like the one above, can be seen throughout central and south Georgia on the I-75 corridor from Macon to Valdosta. A spokesperson for Norfolk Southern says the images are intended to grab attention and the goal of the campaign “is to save lives by educating people that trying to beat a train across the railroad tracks or walking or playing on tracks is potentially deadly and always illegal.”

The company says they chose Georgia because of “the high number of deaths and injuries resulting from vehicle-train and trespassing incidents.”  Data from the Federal Railroad Administration ranks Georgia fifth highest in the country in highway-rail crossing collisions and 10th highest in trespassing incidents in 2014.  This is the ninth year for the railroad safety campaign, and in addition to billboards, the safety messages will be posted on gas pumps, ice chests at convenience stores and even on homework folders in some elementary schools.

Billboards Show Escapee Photos

prisoners

 

Billboards are going up all over the Northeast with the photos of the two inmates who escaped from the Clinton Correctional Facility over the weekend.  David Sweat, 34 and Richard Matt, 48, are both convicted murderers and considered armed and dangerous.  The prison is located in New York, close to the Canadian border, and authorities have placed the escapee’s images on 50 billboards all around the state as well as in Massachusetts and Pennsylvania.  A prison employee, accused of supplying tools to the men to aid in their escape, is currently in jail.  The men allegedly used the tools to cut through a steel wall, get into a steam pipe and escape out of a man hole a few blocks from the prison.  Sweat is described as a white male, 5’11”, 165 lbs., with brown hair and green eyes.  Sweat also has tattoos on his left bicep and right fingers.  Matt is also a white male, 6 feet tall with black hair and hazel eyes.  Matt has several tattoos, including the phrase “Mexico Forever” on his back, a heart on his chest and left shoulder, as well as a Marine Corps insignia on his right shoulder.  Anyone with information is asked to call the New York State Police at 1-800-GIVETIP.  So far, the search for the escapees has been confined to the Northeast, no word on whether it will be expanded to include Atlanta and areas in the Southeast.

 

Stones Hint at Tour Via Billboards

Rolling Stones Atlanta Billboard

The answers have finally come!  The Rolling Stones will be bringing their classic sound to Atlanta this summer…the band has announced that they will play Bobby Dodd Stadium on June 9.  Billboards with the Rolling Stones signature lip logo were popping up around the country, fueling speculation of a North American tour announcement.  Although the initial date for that announcement came and went with no news,  the band has released the dates for concerts in select cities around the U.S..  The billboards have been seen in several major cities, including Atlanta, Pittsburgh, Orlando and Minneapolis.   In addition to the band’s infamous logo, the billboards feature lyric exerpts from some of the band’s hits. The Rolling Stones launched a similar campaign to announce their last tour stops in 2013.  Tickets go on sale for the Atlanta venue on April 13 at 10 am through Ticketmaster.

March Madness Goes Digital

It’s March, and generally that means one thing…Madness for college basketball!  But this year, if you can’t watch your favorite team on TV, you may see how they are doing on your way home.  Lamar Advertising is posting real time scores on digital billboards in each team’s home area.  They are also running a twitter campaign at #BillboardBrackets and posting tweets in real time.  The billboard and Twitter campaign is a tournament of sorts in it’s own right…as teams are eliminated, so are the markets they came from, so at the end, only one market will remain.  It’s a cool way for the indoor madness to spread outdoor.  The tournament continues until April 6, with the championship game being played in Indianapolis.

March Madness billboards