Atlanta based billboard company Formetco is rolling out a brand new, high tech digital billboard that will not only be more customer friendly, it will also be easier on the environment. They are calling it the FTX design, and company spokesperson Todd Heller says it was designed to be the most superior billboard in the world. Heller says Formetco’s objective in designing the billboard was to take “both owner and advertiser satisfaction to new heights.” The design comes after the company’s extensive research into the top concerns of billboard owners. The new design features an LED tile design intended to make repairs fast and easy because of a significant reduction in the amount of electrical connections. In addition, it has an “open box” design that eliminates the need for cooling fans, therefore reducing the billboard’s power consumption. No word yet on where the first one will be placed.
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For most of us, spring is not in the air, but that’s not keeping the boys of summer from Spring Training. On the West Coast, the end of that training brings the Freeway Series, which pits rival teams the Angels and LA Dodgers against each other, and both have league MVPs. The teams have come together in a joint marketing effort in the form of a billboard campaign touting National League Most Valuable Player Clayton Kershaw and American League Most Valuable Player Mike Trout. Team officials say that they wanted to capitalize on having the talent in their area and their ultimate goal is to get people to games, no matter which team they are rooting for. The teams say this is the first time they have come together for marketing purposes…the idea apparently came about after talks between the teams began to focus on how each team could benefit from having both the NL and AL MVPs in the same market. The teams also say they are hoping the campaign will generate some press coverage from the local media as well as on social media. The Freeway Series is set for April 2-4.
Researchers in Austria are working on new technology that could change the face of digital billboards as we know them. A new tech start up called TriLite Technologies has partnered with the Vienna University of Technology to create what they are calling “trixels.” These use tiny mirrors to reflect lasers in several directions and the result can trick viewers into interpreting the image as 3D…no glasses needed. The trixels project hundreds of images outward simultaneously, while current 3D technology only projects 2, requiring the use of glasses. Billboards using the trixel technology would not only appear 3D to the naked eye, they would also jump out at viewers from every angle. Researchers say that in addition, different images can be projected depending on where the viewer is in relation to the billboard, thereby allowing several ads to be shown simultaneously. For example, they say someone coming out of a shop to the left of the board could see something different than another patron coming out of a building on the right of the board. The new technology is expected to be finished later this year and we could be seeing it launched in New York’s Times Square by 2016. No word on when or if we will see the technology here in the Atlanta market.