The out of home (OOH) advertising industry has used its muscle in recent weeks to help with hurricane recovery. After Hurricane Harvey devastated parts of Texas, the OOH industry responded by donating space to help disperse recovery information.
Digital billboards all around the affected areas displayed information to help victims get in touch with federal aid. The Federal Emergency Management Agency (FEMA) encouraged people in the hurricane ravaged areas to contact them at 1-800-621-3362 or visit their website at disasterassistance.gov.
In other areas of the U.S., the outdoor industry donated billboard space to the Red Cross to encourage those not directly affected to donate to help the recovery efforts. Billboards like that could be seen as far away as Times Square. Other campaigns around the country displayed slogans like, “Texas Strong.”