The future is here…a billboard equipped with a thermo-scanner camera is detecting one of the tell tale signs of the flu before the viewers even know they are sick. Fever is one of the first signs of the flu, and Theraflu wanted to give people a fast and effective way to tell if they may be getting sick. The campaign was done as a collaboration between Saatchi & Saatchi’s offices in Poland and Switzerland. It is running at the height of flu season in Warsaw, Poland.
This campaign is the first of its kind in the world…the thermo-scanning camera not only provides a real time assessment of the subject’s body temperature, it also produces a thermal selfie, that the user can share…possible proof of illness for a doubtful boss or spouse?
GlaxoSmithKline manufactures Theraflu…the Global Chief Creative Officer for the brand, Jason Romeyko, says the campaign “really fits into GSK’s commitment to transforming their properties into Fast Moving Consumer Health Brands.” Romeyko adds, “This outdoor ad is a wonderful mashup of technology, health, real life application, and consumer engagement. It fires up a new set of innovative ideas we can bring to life in healthcare and wellness.”
Although the flu season won’t be around much longer here in Atlanta, no word on whether the campaign will come to Atlanta billboards when the flu fires up again later this year.