Independence Day brings out the Patriot in all of us, and during this time, we like to share that feeling , not only with our fellow Americans, but also the brands we use most. A New York based brand loyalty and customer engagement research consultancy, Brand Keys, has released their list of brands that Americans consider most patriotic. It shouldn’t come as much of a surprise that Coca-Cola is in the top 5.
The founder of Brand Keys says it’s all about believability. Robert Passikoff says, “The more engaged a consumer with a particular emotional value and the associated brand, the more likely they will trust that emotion and act positively on that belief.” He says that if a brand can establish an emotional connection, consumers are six times more likely to act on that belief.
The firm polled more than 5400 consumers between the ages of 16 and 65 using over 230 brands. Jeep came in at #1, followed by Coca-Cola, Disney, Ralph Lauren and Levi Strauss. Other brands that made the top 10 were Ford, Harley Davidson, Apple and Gatorade. To see the complete list of the top 25 brands, click here.