Atlanta based billboard company Formetco is rolling out a brand new, high tech digital billboard that will not only be more customer friendly, it will also be easier on the environment. They are calling it the FTX design, and company spokesperson Todd Heller says it was designed to be the most superior billboard in the world. Heller says Formetco’s objective in designing the billboard was to take “both owner and advertiser satisfaction to new heights.” The design comes after the company’s extensive research into the top concerns of billboard owners. The new design features an LED tile design intended to make repairs fast and easy because of a significant reduction in the amount of electrical connections. In addition, it has an “open box” design that eliminates the need for cooling fans, therefore reducing the billboard’s power consumption. No word yet on where the first one will be placed.