If you’ve ever seen a billboard advertising a delicious treat and wished you could just pluck it right off of the billboard and pop it into your mouth, your dreams may just be one step closer to being a reality!
Billboards that have samples of cake, beer and Coke already exist and the idea seems to be catching on.
The billboard above was for Carlsberg Beer in in East London. Simple message, but you can see from the line that the concept of handing out samples garnered quite a bit of attention. The billboard was supervised…I.D’s were checked before the samples were given out.
Also in Britian, a bakery paired up with a sugar artist to create a billboard made of cake. More than 13,000 pieces of cake were used to spell out “Life is better with Cake.” The pieces were handed out to passersby.
Here in the U.S., the concept was used just this year at the NCAA Final Four Tournament in Indianapolis. Coca-Cola built a 4,500 foot straw and used it to spell out “Taste It” on a billboard for Coke Zero near the tournament venue. There were 6 dispensers attached to the billboard allowing for samples of Coke Zero to be distributed.
Because marketers everywhere are using the hands on experience more and more for product advertising, we can hope that the concept will make it’s way to Atlanta billboards very soon!