For most of us, spring is not in the air, but that’s not keeping the boys of summer from Spring Training. On the West Coast, the end of that training brings the Freeway Series, which pits rival teams the Angels and LA Dodgers against each other, and both have league MVPs. The teams have come together in a joint marketing effort in the form of a billboard campaign touting National League Most Valuable Player Clayton Kershaw and American League Most Valuable Player Mike Trout. Team officials say that they wanted to capitalize on having the talent in their area and their ultimate goal is to get people to games, no matter which team they are rooting for. The teams say this is the first time they have come together for marketing purposes…the idea apparently came about after talks between the teams began to focus on how each team could benefit from having both the NL and AL MVPs in the same market. The teams also say they are hoping the campaign will generate some press coverage from the local media as well as on social media. The Freeway Series is set for April 2-4.