It’s a new twist to recycling used products…a billboard made entirely of used lids from yoghurt cups. Noosa Yoghurt is trying to show their dedication to the state of Colorado and reassure it’s faithful customers that despite being acquired by a private equity firm, their high quality product will remain the same. Often when a mom and pop operation gets acquired, the increase in funds goes toward making changes to the product.
The billboard was no easy feat to pull off…it took over 6,000 lids fit together like a jigsaw puzzle. Initially, the design was drawn by hand and painted on wooden sections. Once the lids were attached, they were painted with special UV absorbing varnish to protect the color of lids from fading in the sun during the duration of the campaign. The sections were then transported to Outfront Media where they were reassembled and put up on the billboard structure.
The billboard is in Downtown Denver, near Coors Field. Despite the massive amount of work, the billboard hasn’t received much attention. A few passersby have tweeted the image and a story ran in the Denver Post, but no national news outlets have picked it up.
Maybe an Atlanta company could follow suit with the unique idea and create a billboard image from their products…Coca-Cola or Chick-fil-A, are you listening? We don’t want to replace the cows, though!