Did you know “International Day of Happiness” is March 20th? The “Joy Team” did…and they are marking the occasion in a big way. The organization, along with supporters all across the U.S., have started a month long billboard campaign to spread happiness. The boards all have different messages…the one here in Atlanta says, “Let gratitude wash over you.” It was sponsored by Dr. Starla Fitch. It can be seen on Northside Drive, south of 10th Street. The Joy Team chose strategic locations in several states, so that the boards would form eyes and a smile across the nation, if you were to plot them on a map. Michele McKeag Larsen founded the Joy Team. She says the concept originally started in the Vancouver/Portland area, but began expansion to Phoenix when Outfront Media offered some unused billboard space. Larsen says she’d ultimately like to see the boards in every city in the U.S. She says, “it would be a great thing for people everywhere to have a positive message enter their brain at some random time because it’s on a billboard. Hopefully, it will keep snowballing.” 